What Did Your Customer Do Next?
You have just sent a DM communication, how did your customer react?
Until recently we judged the success of a mailing on the number of direct responses it generates: coupons, telephone calls or web visits.
In reality many more people will read the mailer, keep it and look at it again… but don’t ultimately respond… this time.
If only you could identify them – you would surely mail them again and over time abandon those who binned it without reading it.
With Send’s E Mail broadcasting, however, there is additional information which can help us focus future mailing activity where it is most effective.
With Send’s EMail-insight reporting tool, we can work with your database of business prospects. We identify which customers and prospects are most actively reading and responding to emailed offers or which articles are read in newsletters.
This valuable feedback can be used to rank business leads by the levels of interest shown. This can help direct follow-up telesales activity and focus sales effort towards potentially the most productive leads.
Contact us using our enquiry form for more details.
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